The Decision Zone was a themed psychology zone funded by The British Psychological Society. Wil is a PhD student looking at emotions in language and bilingualism, Mary is a psychology lecturer studying how our senses work together to perceive the world and James, the winner of the zone, is a Strategist and Consumer Psychologist who advises brands how their design can influence consumers’ decision making. Diana is an Emeritus Professor studying how people weigh up evidence to make important decisions and Andy is a lecturer looking at how people can lose control, leading to drunkenness and eating bad foods.
The Decision Zone centred on investigations into psychological research, and also involved three A-Level psychology classes. Some students seemed unsure what psychology was, and the psychologists were all good at explaining their research areas, as well as a more broad definition of psychology, in clear and relatable terms.